#216 - No Bad Days with Eric Lupton

Eric started with Life Saver in 1997 in an administrative and marketing capacity. Having previously owned a boutique web design firm, his first work was bolstering Life Saver's web presence, an area he directly oversees to this day. He became the company's Executive Vice President in 2002, managing many of the company's day-to-day operations, before taking over as President in early 2006 with the retirement of the company's founder and his father, Robert Lupton. Eric is an accomplished author and graphic designer. He has been featured as an expert in two New York Times Best Sellers on writing effective marketing copy, and his thoughts on online marketing have been quoted by publications including the Wall Street Journal and USA Today.

These days, Eric is mostly sought after and interviewed by the media as an expert on pool safety. A lifelong pool safety advocate, Eric serves on the Board of Directors for the National Drowning Prevention Alliance (NDPA) and was unanimously voted to take over as the NDPA Vice President in 2016. In addition, he was chosen by the US Consumer Product Safety Commission (CPSC) as a Pool Safely Campaign Safety Leader, was a finalist candidate for the 2011 Life Saver of the Year Award, has been a recommended recipient of the CPSC Chairman's Award for 2011, 2012, and 2013, is the founder of Manufacturers Advocating Pool Safety (MAPS), and launched the charitable Save a Life Pool Fence Donation Program in 2011.