#299 - Surround Yourself with the Right People - Real Estate Edition with Phil Gutman

A real estate visionary achieving benchmark sales results, Phil Gutman is the founder of Miami-based Gutman Development Marketing, a benchmark real estate consultancy. With more than 25 years of sales leadership and real estate experience, Gutman has been instrumental to the success of some of the most launched developments on both the East and West Coasts.

As a licensed real estate broker in Florida, New York and Nevada, Gutman's education, experience and expansive network of clients and colleagues provide him with an arsenal of unique abilities to guide, consult and lead all facets of new development in all market conditions. His hands-on approach, coupled with an unwavering dedication, continues to drive sales success for owners and developers.

Gutman can speak to South Florida's state of construction and new development, trends to watch, market forecasts, the hottest markets for investment, the must-have condo amenities/features, and many other relevant topics.

In addition to overseeing sales and marketing efforts, there exists another vital role often overlooked by many developers - the establishment of a strong connection between their projects and the associated sales and marketing company. Gutman has been a pivotal contributor to the selection process for both the sales and marketing company and the sales associates. His steadfast belief lies in the understanding that new development is not a one-size-fits-all scenario. Often drawing parallels, likening the process to casting for a movie.

"Just as numerous B-rated films could have achieved blockbuster status with careful actor selection, the success of a development project relies on meticulous choices in collaboration and the composition of the sales team." - Phil Gutman

In South Florida, Gutman steered the achievements of The Continuum Company as managing director of sales at La Baia Bay Harbor and Continuum North Bay Village. At Douglas Elliman Development Marketing, he oversaw a real estate portfolio exceeding $3 billion including four of the most celebrated projects on Miami Beach: Canyon Ranch, 1 Hotel and Homes, Monad Terrace, and Ritz Carlton Residences, in addition to The Bristol Palm Beach.

Prior to forming Gutman Development Marketing, Gutman served as president of Brown Harris Stevens where he oversaw a sales team of approximately 200 multilingual, award-winning Realtor professionals. He launched the Sports and Entertainment Division and the BHS's Commercial Division.

In Las Vegas, Gutman led sales for the largest residential project in the United States: Cosmopolitan Resort & Casino. Gutman's key approach and direction over the project, which included strategic planning, training, quality control and negotiation, resulted in the sale of more than 1,825 units in 18 months with an astounding $1.275 billion in volume, an achievement that has yet to be surpassed.