Lisa Elia

Written by Lisa Elia.

If you will be making important investor presentations, sales presentations and/or public speeches, and you want to come across powerfully, effectively and naturally, you must know how to prepare for presentations.

Here are a few of my presentation tips:

  1. Always think about what’s in it for them (WIIFT), no matter who you are addressing.
  2. Avoid oversharing. Think about what people really need to know about you or your company.
  3. Remember the five Cs. When you are making a presentation, whether you are trying to raise money, make a sale or you are in a media interview, the five Cs are important:
  • Credible: People want to be sure you know what you are talking about and that you have the credentials to present the information you are delivering.
  • Confident: People want to see someone who is confident. They will trust you more if you appear confident in everything that you do.
  • Clear: Explain everything as clearly as you can and be…
  • Concise: Be as succinct as you can.
  • Compelling: No one wants to be bored.
  1. Imagine how the most successful, qualified person in your field would present the information you are about to present, and model yourself after the image you create.
  2. Anticipate peoples’ needs and include the answers to their potential objections or questions in your presentation.
  3. Prepare and rehearse answers to tough questions and commonly asked questions, so nothing can throw you off during your presentation.

As a presentation trainer, help clients to polish public speaking skills and more. For more information on our presentation training services, visit

This article was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, and communication and PR expert. Lisa and her team at Expert Media Training train clients for media interviews, speeches, investor presentations and promotional videos. With more than 20 years of experience, Lisa has trained clients for interviews with The Oprah Winfrey Show, The Today Show, Good Morning America, The Wall Street Journal and hundreds of other outlets. For more information, visit

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6 Tips to Make Effective Presentations