Inc. plans to cut prices at Whole Foods stores on April 3.

For the products affected, prices will be reduced by an average of 20 percent on select items throughout the store. Meat and produce will get cheaper as the e-commerce giant tries to extend its own reputation for low prices and convenience to the Austin-based grocery chain often referred to as “Whole Paycheck.”

Amazon (Nasdaq: AMZN) also wants to keep up with the Joneses — namely Walmart Inc., Kroger Co. and H-E-B…

Houston Biz Journal
Amazon to takes steps — more than 500 — to shed Whole Foods' 'Whole Paycheck' reputation