Atlanta mattress giant Serta to buy upstart e-commerce brand

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Atlanta mattress giant Serta to buy upstart e-commerce brand

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Mattress giant Serta Simmons is bolstering its direct-to-consumer offering by agreeing to buy upstart e-commerce brand Tuft & Needle.

Serta Simmons Bedding LLC said Tuesday it entered into a definitive agreement to merge with Phoenix-based Tuft & Needle, and that the combined company will strengthen its market leadership position and expand its offering in the direct-to-consumer segment.

Terms of the deal were not disclosed. The transaction is expected to close in the next 60 days.

Tuft & Needle…

Atlanta Business Journal
Atlanta mattress giant Serta to buy upstart e-commerce brand