Brave brands wanted: Today’s consumers seek cultural relevance in brand messaging

It was the Super Bowl commercial everyone was talking about back in 2017.

At the time, 84 Lumber, a brand with little awareness outside the construction industry, was in the midst of a massive growth spurt. If the company was to capitalize on a defined period of housing growth, it was going to need to put its name on the map.

Brunner, an ad agency with offices in Atlanta and Pittsburgh, started putting together a strategy to make that happen, said Rob Shapiro, chief creative officer at Brunner.…


Atlanta Business Journal
Brave brands wanted: Today’s consumers seek cultural relevance in brand messaging

Liberty Media CEO: legalized sports betting opportunity to 'strengthen baseball'

Georgia lawmakers will take a serious look at legalizing sports betting when the 2020 legislative session opens up next year.

There’s been an effort to expand the state’s gambling laws by professional sports franchises, including the Atlanta Braves, who are owned by Liberty Media (NASDAQ: BATRK).

Liberty Media CEO Greg Maffei addressed the impact of legalized sports betting of when asked about the issue during the company’s quarterly conference call on Monday.

“I do think it’s both…


Atlanta Business Journal
Liberty Media CEO: legalized sports betting opportunity to 'strengthen baseball'

Episode 209 – Duncan MacPherson – Making Clients See Their Value

Episode 209 – Duncan MacPherson – Making Clients See Their Value

Episode 209 – Duncan MacPherson – Making Clients See Their Value
Atlanta

 
 
00:00 / 00:55:46
 
1X
 

Duncan MacPherson / Pareto Systems

Duncan is the CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies within the knowledge-for-profit sector. Duncan and his team of consultants work with professionals in a wide range of fields including Financial Services, Insurance, Accounting, Legal, Mortgage, and Consulting to create predictable, sustainable, and duplicable businesses. (more…)

College Park Skyhawks strike deal with Atlanta TV station

The College Park Skyhawks are set to begin their inaugural season, and at least 19 of their 24 home games will be aired on Peachtree TV, the television station announced on Friday.

The Atlanta Hawks’ G-League affiliate and Peachtree TV have reached an agreement to be the official broadcast partner of the Skyhawks, who open their season in Erie, Pa. Friday night.

“We are thrilled to have the opportunity to launch the College Park Skyhawks brand with such strong local media partners in Peachtree…


Atlanta Business Journal
College Park Skyhawks strike deal with Atlanta TV station

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