Entrepreneur Series Lesson 2: Incorrectly Pricing Your Product Or Service

Entrepreneur Series Lesson 2: Incorrectly Pricing Your Product Or Service

Entrepreneur Series Lesson 2: Incorrectly Pricing Your Product Or Service
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In the first year of a start up operation, there is a great focus of energy from the new business owner on client acquisition. Gaining new customers opens the floodgates for the generations of revenue to pay the bills of the business. However, one of the tough lessons learned by young owners is not thinking clearly though pricing out the services of your business correctly.

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Entrepreneur Series Lesson 1: Being Undercapitalized

Entrepreneur Series Lesson 1: Being Undercapitalized

Entrepreneur Series Lesson 1: Being Undercapitalized

 
 
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It’s always exciting to think about the idea of having your own new start up. You hear about stories where entrepreneurs started with just $300 and a cardboard box and then turned their business into millions. In reality, having worked with many types of business owners, the first mistake made by most is simply not having enough capital or access to capital while growing your business.

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It’s SIMPLE the deadline is October 1st

It’s SIMPLE the deadline is October 1st

It’s SIMPLE the deadline is October 1st

 
 
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It’s SIMPLE the deadline is October 1st

After an owner makes heads or tails at the end of the year, they will usually determine whether or not money is left behind for setting up some sort of long term retirement plan within their business.   Since there are so many people setting up individual LLC’s or home based side businesses, you need to keep a close eye out this time of year for setting up one kind of retirement plan, a SIMPLE IRA.   The deadlines are just around the corner in the next few weeks, so could this be the right type of retirement plan for you?

A SIMPLE IRA (Savings Incentive Match Plan For Employees) was first available to small business owners in 2001. A SIMPLE IRA plan is an IRA-based plan that gives small employers a simplified method to make contributions toward their employees’ retirement and their own retirement. Under a SIMPLE IRA plan, employees may choose to make salary reduction contributions and the employer makes matching or nonelective contributions. All contributions are made directly to an Individual Retirement Account or Individual Retirement Annuity (IRA) set up for each employee (a SIMPLE IRA). SIMPLE IRA plans are maintained on a calendar-year basis. See IRS Publication 560, IRS Publication 590 and IRS Notice 98-4 for detailed information on SIMPLE IRA plans. (www.irs.gov)

SIMPLE IRA’s are designed for businesses with under 100 people (mostly I have used these with businesses under 10 people) and people who have earned at least $5,000 in compensation for the calendar year.  A SIMPLE IRA plan can be set up effective on any date between January 1 and October 1, provided the plan sponsor did not previously maintain a SIMPLE IRA plan. With October 1st looming right around the corner, you must get the program set up or the tax year will pass you by to do this type of retirement plan.    Even older workers who are over the age of 70 ½ can still make contributions into a SIMPLE IRA plan.    This is what makes this plan so spectacular is that it can be used for both younger and older workers.

An employee may defer up to $12,500 for 2015 (subject to cost-of-living adjustments for later years). Employees age 50 or over can make a catch-up contribution of up to $3,000 for 2015 for a maximum of a $15,500 contribution. (subject to cost-of-living adjustments for later years). The salary reduction contributions under a SIMPLE IRA plan are “elective deferrals” that count toward the overall annual limit on elective deferrals an employee may make to this and other plans permitting elective deferrals. (source: www.irs.gov)   This means that you could have a small business which nets $8,000 in profit and still make an $8,000 retirement contribution provided your family has the cash flow.  In addition to the ‘employee’ contribution, the employer can make a ‘match’ up to 3% dollar for dollar or the employer can make a non-elective contribution of 2% of the employee’s compensation.   The majority of these I have set up over the year typically will have a matching program to force some behavior on behalf of the employee to save.  If you have a small business, you can also consider hiring your spouse into the business to gain some additional retirement contribution flexibility.

SIMPLE IRA’s fall underneath the same tax rules that you see on regular IRA’s.  You typically will be penalized for an early distribution before the age of 59 ½, so you should consider any money you put in the plan as a long-term investment.   For employer’s, you cannot set up a vesting schedule on this type of retirement plan as all employer contributions will be immediately vested the day that you make the matching contribution.  The SIMPLE IRA plan doesn’t carry any administrative cost beyond the custodial IRA cost if there is one at all.

Most people do their tax planning sometime in December or they wait until the time they actually file their taxes.    Even though it is football season, it is an important time of the year if you started a new business venture, created a home business, or earned some type of 1099 income because there could be an opportunity to make life ‘SIMPLE’ and get some more dollars set aside for your retirement.   That is a smart money move no small business owner can pass up and if you need help go to www.oxygenfinancial.net and we will help you set one up no matter where you live in the country!

Written by: Ted Jenkin

Six Important Lessons For Every Entrepreneur

Six Important Lessons For Every Entrepreneur

Six Important Lessons For Every Entrepreneur

 
 
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Six Important Lessons For Every Entrepreneur

Most people daydream about the idea of running their own business.  The freedom to have no boss, set your work hours, and control your own financial destiny.  However, running your own business doesn’t come without taking on some bumps and bruises.   Here are ten important lessons that every entrepreneur should keep in the back pocket.

  1. Entrepreneurs Are Always Overly Optimistic-  I often use this phrase with the works; irrational exuberance.  Be very careful of letting your own rose colored lenses cloud the quality decision making your company needs based upon the facts.
  2. Measure Twice And Then Measure Again- No matter how many pro forma sheets you run and how many classes you sit through, nothing can prepare you for the certainty of uncertainty.  Make sure to margin for error in the beginning.
  3. If It Doesn’t Smell Right, Don’t Do It- You’ll have lots of salespeople wanting to sell you different solutions or products for your business.  If they don’t pass your smell test, than just move on to the next salesperson.  You won’t be missing out on anything.
  4. Be An Avid Tester- Nothing can get you quicker to answers than doing A-B testing and figuring out the answers to your hypothesis.  Fail fast and correct quickly.
  5. Activity=Effectiveness- You will typically get better at what you do more often.  Focus on the tasks you are good at and those that generate top line revenue.  Get good at these and do it more often.
  6. Be Prepared To Cut Bait- This doesn’t mean giving up as an entrepreneur, but because of industry or regulatory changes you should be prepared to cut bait on what doesn’t work and focus on what will work to grow your company.

By learning some of these lessons, hopefully you can take less of an initial beating as an entrepreneur.  There is no doubt you’ll be left with a few scars as all entrepreneurs are when they start a business.

Written by: Ted Jenkin

How Much Money Did My S Corporation Make

How Much Money Did My S Corporation Make

How Much Money Did My S Corporation Make

 
 
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How Much Money Did My S Corporation Make

When business owners set up an S Corporation and creates a business entity, it is usually an accountant or bookkeeper (or both) that crank out the profit and loss statements for an S Corporation owner.   What can be confusing at the end of the year, because an S Corporation owner has multiple methods to receive cash through the business, is to actually figure out what you made in the business.   Taxes in many cases can be even more confusing to the S Corporation business owner.   Here’s a ‘your smart money moves’ breakdown to figure out just how much you made in your business.

  • Salary- When you own an S Corporation, the IRS has salary guidelines on how much you should be paying yourself.  The IRS has created an outline of what’s called “reasonable compensation” that should be paid to the owner.    There are a myriad number of factors including industry averages, number of hours worked, and what is being paid to other employees in the company.   S Corporation owners don’t generally like to pay themselves salary because their profits escape half of the social security tax, etc., but one form of ‘how much did I make’ is the salary you pay yourself.
  • Net Profit- After you tally up all of your revenue and you subtract out all of your expenses, your profit and loss statement will either be in the black or the red.  What’s really relevant is that if the business is profitable, your business checking account should go up every month.   The real tricky part of figuring how much you actually made is that once the money is in your business checking account you have some choices.   You can choose to reinvest the money in the business.  You can choose to let it sit in the bank account.   You can choose to move money from your business account to your personal checking account.  This is what is known as a distribution.   As with all corporations, the profit and loss may not tell the whole story.   What you earned in your mind will technically be the money you moved from the company to you minus the federal and state taxes you’ll have to pay on that money.
  • Add Backs- Many business owners will have items that the business pays for them in the course of doing business.  This can range from a cell phone to meals and entertainment.  Although this isn’t a form of cash compensation, an S Corporation owner should try to note what kind of expenses the business is picking up as otherwise they would have to pay for them out of pocket with after tax money.   These expenses should be considered in the analysis of what you made as the owner.
  • Loans- Some owners don’t pay themselves a distribution, but they take loans from the company.   This is a way to extract compensation from the company and keep the net profits down in the business.

For any owner, it can be a challenging exercise to figure out what you actually made. This is definitely true for an S Corporation owner. If you use this outline, you’ll have a better idea of what you actually made in your business.

Written by: Ted Jenkin