Automotive Minute: Infiniti scores with March Madness sponsorship as streaming viewership hits new high

The numbers are in. The 2018 version of March Madness was one of the most watched tournaments in history, giving sponsor Infiniti millions of eyes seeing the company’s name and vehicles splashed on marketing assets throughout event sites, on social media, and via commercials shown during the games’ broadcasts.

As an Official Corporate Partner of the NCAA since 2011, Infiniti has been able to utilize the asset mix of Turner Broadcasting System Inc. — a subsidiary of Time Warner Inc. (NYSE: TWX)…


Atlanta Business Journal
Automotive Minute: Infiniti scores with March Madness sponsorship as streaming viewership hits new high

Automotive Minute: Thoughtful design helps make newest Lexus LUV easily loved (Photos)

With the introduction of the 2018 RX L, Lexus isn’t just expanding its current luxury utility vehicle (LUV) lineup within its production confines but rather answering the call of the customer adding additional cargo and passenger space with a new body style.

The 2018 Lexus RX L builds off the already successful Lexus RX and expands its seating capacity to up to seven (six if you opt for captain’s chairs in the second row). There’s room for back seat passengers thanks to a body that has been…


Atlanta Business Journal
Automotive Minute: Thoughtful design helps make newest Lexus LUV easily loved (Photos)

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