In the morning, the sun touches the east coast of Hawaii’s big island about four minutes before it illuminates the west side. Hyundai’s SUV lineup has been revamped in recent years and now the sun is rising on the era of a new model, the Kona.

The 2018 Hyundai Kona is a subcompact SUV in an increasingly competitive segment. Its closest rivals are the Toyota C-HR, Mazda CX-3, and Nissan Kicks. Other vehicles, including the Jeep Renegade and Subaru Crosstrek are in the same category but primarily…


Atlanta Business Journal
Automotive Minute: 2018 Hyundai Kona is a strong new entry into the subcompact market

Stay Current On Entrepreneurship

One email per week, all the latest content from the top rising business owners