Moviegoers have tripped a little light fantastic with Disney this holiday season and been enchanted by the magic of Mary Poppins Returns to the tune of over $60 million in box office receipts. That emotion and storytelling are something Nissan hopes to convert into sales as 2019 begins.

The three-year partnership between The Walt Disney Co. (NYSE: DIS) and Nissan isn’t as storied as Bert and Mary’s, but the mission of recreating a favorite bit of Americana is something both brands shared during…

Atlanta Business Journal
Automotive Minute: Disney’s Mary Poppins partnership is making magic for Nissan

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