The numbers are in. The 2018 version of March Madness was one of the most watched tournaments in history, giving sponsor Infiniti millions of eyes seeing the company’s name and vehicles splashed on marketing assets throughout event sites, on social media, and via commercials shown during the games’ broadcasts.

As an Official Corporate Partner of the NCAA since 2011, Infiniti has been able to utilize the asset mix of Turner Broadcasting System Inc. — a subsidiary of Time Warner Inc. (NYSE: TWX)…

Atlanta Business Journal
Automotive Minute: Infiniti scores with March Madness sponsorship as streaming viewership hits new high

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