Behavioral Economics and Your Business Success
Melina Palmer / Founder & CEO of The Brainy Business
November 02, 2022
Guest Bio
Melina Palmer / Founder & CEO of The Brainy Business
Melina Palmer is a globally celebrated keynote
speaker with a mission to help great brands and the people within them do
greater things by leveraging the power of behavioral economics. She is CEO of
The Brainy Business, which provides behavioral economics training and consulting
to businesses of all sizes from around the world. Her podcast, The Brainy
Business: Understanding the Psychology of Why People Buy, has downloads in
over 170 countries and is used as a resource for teaching applied behavioral
economics for many universities and businesses. Melinateaches applied
behavioral economics through the Texas A&M Human Behavior Lab and obtained
her master's in behavioral economics from The Chicago School of Professional
Psychology. A proud member of the Global Association of Applied Behavioral
Scientists, Melina has contributed research to the Association for Consumer
Research, Filene Research Institute, and writes the Behavioral Economics &
Business column for Inc Magazine. Her first book, What Your Customer Wants and
Can't Tell You, was a finalist in two categories of the International Book
Awards. Her second book, What Your Employees Need and Can't Tell You, published
October 11, 2022.
Watch The Highlights Now!
Featured Episodes
December 06, 2023
Skateboards to Storyboards: Josiah's Journey to Cinematic Success
Josiah Mokelu / Founder of Lucidity Media Group
At just 24, Josiah Mokelu isn't your average video producer.
He's the dynamo behind Lucidity Media Group, a name synonymous with crystal-clear storytelling.
More
November 29, 2023
Distilling Dreams: The 2BAR Spirits Saga
Nathan Kaiser / Founder of 2BAR Spirits
Nathan Kaiser is a reformed tech startup junkie who is now making the first all local, made in Seattle bourbon as the founder of 2BAR Spirits.
More
November 15, 2023
Unleashing Financial Freedom: Mastering Money Management
Doug Peterson / Founder of Get Priorities Straight
As a business owner for 37 years, I spent 21 years coaching and mentoring high-income earners.
More