Boca Raton Episode 92 – Greg Shugar – CEO of Beau Ties Ltd. of Vermont
Boca Raton

00:00 / 00:55:20

Greg Shugar / Beau Ties Ltd. of Vermont

Greg Shugar is an entrepreneur who’s one of the earliest players in ecommerce still playing in the space some 15+ years later.

In 2004, while practicing law in Chicago by day, he and his wife spent their nights creating The Tie Bar in the basement of their home. Soon enough, The Tie Bar, which was one of the first-ever native online menswear brands, became a $20 million business selling more neckwear online than any other brand. In 2013, a private-equity firm acquired The Tie Bar the from the Shugars, giving Greg a much-needed break. Or so he thought.

Only 40 years old at the time, Greg wasn’t finished. He quickly co-founded Thread Experiment, the world’s first brand of home bedding dedicated to men. Now entering its fifth year of business, Thread Experiment has become one of the leaders in the crowded industry of online bedding.

Then, earlier this year, Greg found himself back in the neckwear game when he acquired Beau Ties, Ltd. of Vermont. Beau Ties is a 27-year old direct-to-consumer brand of men’s accessories which manufactures many of its own products here in the U.S. Greg is currently working on helping Beau Ties fine-tune its brand messaging and product offering to help it become one of the major players in the online neckwear space.

With all this, Greg is also an active angel investor, serves on the Boards of several companies and regularly speaks on topics related to branding and entrepreneurship.

When he’s not working, he loves spending time with his wife and three kids – and is also an avid jai alai player.



Jason Hill / Client Focused Advisors

Kevin Cox / Adams Center for Entrepreneurship at FAU

Greg Shugar / Beau Ties Ltd. of Vermont