Boca Raton Episode 102 – Dominick Peri, Dr. Sasson Moulavi, Ellie Sarmadi, & Geoff Haynes
Boca Raton

 
 
00:00 / 01:05:52
 
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This week in Boca Raton, we present to you the fifth episode of their Fireside Chat series. Joined by the owners of Prosperity Brewers, Smart for Life, UBQFIT, & Concepts 2.0 as well as Ra Power Pro, this is a series where business owners discuss strategies of how to survive and perhaps even thrive in the midst of the COVID-19 epidemic. No matter what kind of business you own, we have the tips and tricks you need to make it through to the other side.

 

 

 

 

 


 

 

Dominick Peri / Founder of Prosperity Brewers

Dominick moved from New York to Florida in 1993 to attend Florida International University’s Hospitality Management Program and never looked back. A frequent guest lecturer on the North Miami Campus, he inspires both young and not so young students to pursue their life and career goals through formal education and life experience.

After a dozen years in the hotel & restaurant business, Dominick transitioned to a career in the wine industry, something he’d always been passionate about. In 2011 he launched Grape-to-Grain, an independent beverage brokerage company focused on connecting small and independent producers to national hotels and restaurants. This ‘champion of the little guy’ approach led him into the craft beer world; first representing Cisco Brewers of Nantucket, Mass then to Left Coast Brewing of San Clemente, CA. Inspired by the West Coast brewing scene, Peri set out to build a brewery in Florida that had the SoCal vibe. What do you do when raising capital and waiting for licenses and permits … you create a hospitality consulting company focusing on California clients!  Peri spent two years traveling to San Francisco, San Diego and other West Coast cities visiting over one hundred breweries from 2015 to 2018 researching his dream project… Prosperity Brewers. Born in 2016, Prosperity Brewers opened its doors in Boca Raton March 2018, and just celebrated its 2nd anniversary! The expansion is real, and in Dec 2018 Prosperity Town Center was born as a craft beer and wine bar inside the Town Center Mall in Boca Raton.

Currently the operating partner at Prosperity Brewers, Peri also continues to travel and consult through Native Hospitality Partners, an F&B firm that assists new ventures with concept development, operations, quality, efficiency and profitability.

Dominick has also been community minded serving on the Planning and Zoning Board for the City of Parkland for over eight years and on his HOA board for fifteen plus years he has been a Parkland resident. He’s also been a volunteer soccer, flag football and basketball coach in multiple rec leagues for his three wonderful daughters.

 


 

Dr. Sasson Moulavi / Founder of Smart for Life

Dr. Sasson E. Moulavi, commonly referred to as “Dr. Sass”, is the main man behind the revolutionary Cookie Diet. In 2002, Dr. Sass discovered a way to help people across the globe learn how to lose weight, implement healthy habits, gain energy, and improve overall health and quality of life; thus Smart for Life was born. Smart for Life offers a wide range of low-calorie, protein-packed snacks and meal replacements that can help you eat nutritiously on-the-go.

Dr. Sass began studying medicine at the prestigious University of Toronto in Canada. He was one of the youngest in his class to graduate with a Doctor of Medicine. After graduating with his M.D., Dr. Sass continued onto McGill University in Montreal, Canada to complete his post-graduate training. Dr. Sass began his medical career as an ambulance paramedic before becoming an emergency room doctor. He then started the very first VIP Canadian Clinic. Dr. Sass moved to the United States and opened multiple Smart for Life Weight Loss Centers across the country.

Dr. Sass has been studying bariatric medicine for over 20 years and has trained more than 100 doctors in the science behind bariatric medicine. His dedication to health and wellness has led him to achieve Board Certification in both Anti-Aging Medicine and Bariatric Medicine. As you can see, Dr. Sass has committed most of his life to studying weight loss medicine and strives to continue providing an affordable way to reach and maintain a healthy weight while pouring his heart and soul into the creation of every Smart for Life products.

I’ve dedicated my career to the creation and continual evolution of the successful weight loss programs we offer at Smart for Life. As my patients keep me on the pulse of today’s weight loss concerns; we’re able to keep the innovation of new techniques and services at the heart of our mission,” says Dr. Sass.

 


 

Ellie Sarmadi / Founder of UBQFIT

UBQFIT, is a two-sided marketplace where livestream fitness training sessions are organized between Trainers and Trainees with a push of a button. The platform incorporates your live activity data, provides interactive 1-on-1 coaching and support AND it’s a medium for others in the community to cheer you on in real-time if you choose to be social.

Ellie Sarmadi is the CEO and Founder of UBQFIT. She studied economics in Canada, worked in real estate, consulted at Deloitte, earned her MBA from Columbia Business School and wounded up in Investment Banking and Trading at Morgan Stanley on Wall Street. But while her career flourished during those years, she didn’t feel personally fulfilled. She had compromised her core values—family, friends, community and most importantly her health and fitness—while work engulfed her life.

She founded UBQFIT as a solution for busy people out in the world that need the flexibility in their lives to stay fit and could use the motivation of a live professional trainer to get going.

 


 

Geoff Haynes / Founder of Concepts 2.0, President of Ra Power Pro, TEDx Speaker

Geoff Haynes is a serial entrepreneur and President of Ra Power Pro, an award-winning U.S. portable solar company specializing in non-traditional commercial uses for solar.

Geoff began his career in the marketing department of BMW of North America, working on the famous “Ultimate Driving Machine Campaign”. He loved the challenge, but was driven to become his own boss. Soon there after, Geoff joined the first of what would be a string of successful start-up ventures spanning the next 25 years.

Geoff built and sold the first 100% digital Production Company in Palm Beach County Florida, which was his first successful exit as an entrepreneur. From there, he helped revitalize one of golf’s oldest brands, The National Golf Foundation through several research and marketing initiatives. Later Geoff was instrumental in the development and launch of The AmberWatch Foundation, a non-profit start-up, that would become the country’s leading Child Abduction and Pedophile Prevention program. The AmberWatch Foundation was responsible for educating more than 3 million elementary aged children across the country.

At each juncture, Geoff leveraged burgeoning technology to shatter adoption curves, while challenging conventional thinking.

In 2011 Geoff took command of his latest venture, Ra Power Pro, taking the company from start-up to the leading U.S. OEM mobile solar provider for golf and utility vehicles. Geoff has several patent-pending initiatives, and he continues to develop new products and ideas. He is a passionate advocate for leveraging technology to become better environmental stewards.

Geoff earned an MBA from the McLaren School of Business, University of San Francisco and resides in South Florida.

Geoff also had the opportunity to present at TEDxBocaRaton. You can check out his presentation here.

 

 

Jason Hill / Client Focused Advisors
(Host)

Roland Kidwell / Adams Center for Entrepreneurship at FAU
(Co-Host)

Dominick Peri / Prosperity Brewers
(Guest)

Dr. Sasson Moulavi / Smart for Life
(Guest)

Ellie Sarmadi / UBQFIT
(Guest)

Geoff Haynes / Concepts 2.0, Ra Power Pro, TEDx Speaker
(Guest)