Metro Atlanta has been called the sports capital of the world. But it hasn’t always been known as a sports town. That’s a reputation that developed over time with the help of some branding savvy.
“We’ve got the best airport in the world. We’ve got 12,000 hotel rooms downtown, walking distance from world class facilities,” said Gary Stokan, CEO of Peach Bowl Inc. during an interview on Atlanta Business Chronicle’s BIZ television show.
“If you just analyze things and take the assets…
Atlanta Business Journal
Chick-fil-A Peach Bowl CEO: ‘Sports has had the biggest impact on Atlanta’ (Video)