Coca-Cola buys Moxie, the official state beverage of Maine

 
 
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Coca-Cola is adding Moxie, a polarizing and beloved taste, to its soda portfolio, but there are no plans for its major distribution channel to venture beyond its home in the northeast.

The Coca-Cola Co. (NYSE: KO) said Tuesday it purchased the brand from Coca-Cola of Northern New England, an independent bottling partner of the larger company located in Bedford, New Hampshire.

From a consumer standpoint, the deal is an internal transfer of ownership, as the bottling and distribution channels won’t…


Atlanta Business Journal
Coca-Cola buys Moxie, the official state beverage of Maine