Coke’s new stance on sugar has a new name.
Coca-Cola Co. (NYSE:KO) announced Wednesday that it will replace no-calorie Coke Zero with Coca-Cola Zero Sugar, a “new and improved” version of its predecessor.
“The packaging revamp supports our company’s ‘One Brand’ strategy to bring all Coca-ColaTrademark brands together to show fans we have a Coca-Cola for everyone,” Stuart Kronauge, Coke’s senior Vice President of marketing in the US, said in a release .”The changes also support our continued efforts…
Atlanta Business Journal
Coca-Cola gives Coke Zero a facelift, name-change