Social media can be an ugly place, but that’s not why Coca-Cola decided to go “dark” on all of its channels last month. Instead, the move was meant to mark a turning point on a new path for the Atlanta-based beverage giant. The aim: To become the most optimistic brand on social media.

The Coca-Cola Co. (NYSE: KO) launched an overhaul of its Facebook, Twitter and Instagram feeds, embarking on a new strategy the company says is rooted in “optimism, uplift and connection.”

Coca-Cola is no slouch…

Atlanta Business Journal
Coca-Cola's new aim: Becoming 'most optimistic brand on social media'

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