The Coca-Cola Co. (NYSE: KO) is juicing up its connection with organic fruits and vegetables.
Coca-Cola’s San Diego-based juice maker, Suja, pushed its mission Monday to the mainstream with its first-ever integrated marketing campaign, “Drink Plants.” The campaign is described on Coca-Cola’s website as a series of short, quirky films ranging in length from six to 90 seconds that show people loving organic plants and produce. The ads end with a cheeky call to action: “Drink plants. Take their…
Atlanta Business Journal
'Drink Plants': Coca-Cola juice maker launches 'first-ever integrated marketing campaign' (Video)