Ep. 8 - David Viteri - Viteri Global Marketing

David Viteri is the principal of Viteri Global Marketing, a boutique digital marketing firm that gets visibility for local small to mid-size businesses through their search engine optimization, content creation, and social media optimization tactics.

David has brought many of the most prestigious and successful hospitality properties in the world to visibility through his digital marketing strategies such as The Breakers Palm Beach, Boca Raton Resort & Club, and Seminole Casinos. David started his career at a local digital marketing firm where he honed his SEO skills by working on a vast amount of hospitality properties. After 3 years of successfully achieving organic search visibility for his client list, David took on the challenge of developing the digital marketing for Seminole Casino Coconut Creek as their Digital Advertising Manager. In this role, David would create and implement the SEO, responsive code website, social media, content creation, display advertising campaigns, and paid search campaigns. David led the push to capture a bigger international audience within the local community as well as from tourism by applying international SEO to the website in multiple languages and successfully achieving visibility on page 1 of Google for the non-branded keywords in those specific languages. David implemented his tactics within the other casinos of the Seminole Tribe, including Hard Rock Tampa and Hard Rock Hollywood. These initiatives and the results garnished from them would lead to David winning several Romero Awards and a Barona/VCAT award for excellence in marketing in the Indian gaming industry. David would go on to head the marketing for Hard Rock Energy Drinks after 3 years with the Seminole Tribe of Florida. With this new venture, David successfully implemented a digital presence that would allow the project to have a solid foundation to achieve visibility. After developing the digital foundation for Hard Rock Energy Drinks, David would go on to lead the Boca Raton Resort & Club transition from a hospitality property that depended on traditional marketing to a property that would have a strong presence via digital marketing channels. Within his first three months in charge, David was able to surpass the competitive set by double digital in social media followers and engagement. After achieving the transition for the property from traditional to digital, David launched Viteri Global Marketing. Viteri Global Marketing solves the issue of static content for local businesses in the hospitality and medical sectors by providing them with authentic, dynamic content to better tell their stories.