Home Depot is reportedly targeting Millennial consumers with a greater push into home decor.
The Atlanta-based home improvement chain had been worried Millennials, a generation that’s not jumped into home ownership as quickly as previous generations, were forgoing starter homes, meaning they had little need for home improvement products, Business Insider reports.
Feedback indicated many had a connection to the chain through their parents or because they had attended one of the Home Depot Inc.’s…
Atlanta Business Journal
Home Depot betting on decor to attract Millennials