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Madison Square Garden breaks up with Coke for Pepsi
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In 2010, Madison Square Garden and Coca-Cola celebrated a 100-year relationship in which the renown arena hailed the soft-drink giant as a “Signature Partner.”

No more.

On Sept. 1, that relationship comes to an end.

Beginning in September, The Coca-Cola Co.’s (NYSE: KO) main rival — PepsiCo Inc. (Nasdaq: PEP) — will be the exclusive non-alcoholic beverage and snack partner for all MSG venues, including Radio City Music Hall and the recently named Hulu Theatre.

Coke had soda-pouring rights…


Atlanta Business Journal
Madison Square Garden breaks up with Coke for Pepsi