Nike Inc. has filed for a trademark for the word cryptokicks.
The trademark application describes a digital currency that would be used by members of an online community. It also describes an electronic marketplace for footwear and clothing and a members-only website with features such as message boards.
Nike did not immediately respond to a request for comment.
The trademark application comes as Nike continues to invest in its booming digital business. The company is betting heavily on e-commerce…
Seattle Biz Journal
Nike files trademark application for 'cryptokicks'