Miami-based Lennar Corp. (NYSE: LEN) knows there’s plenty of demand for homes priced under $200,000 in Houston. Maybe even enough to support 15 or 20 iterations of its relaunched nuHome product line, an executive said.

But demand is just one side of the equation.

“The challenges are also extreme,” said Michael Reamer, vice president of sales for Lennar. “To get land at a price point to make this work is not very typical.”

Lennar’s first nuHome community, Wayside Village, opens…

Houston Biz Journal
Photos: Tour a home in Lennar’s new community inside Beltway 8 where prices start around 0K