Sales Is Not Revenue

Brandi Starr is a marketing maven and author who brings two decades of experience into her role as the COO of Tegrita. A graduate of Penn State and the University of Phoenix, Brandi was recently named one of MartechExec's "50 Women You Need to Know in Martech". She is a career strategist and speaker with an innate ability to leverage technology to drive success. Brandi was born with two teeth, ready to take a bite out of marketing and technology, and chew through competition (#BornOverAchiever). Today, Brandi resides in Atlanta, has a beautifully blended family of five children and when she's not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.

As your company's chief marketing officer, you're responsible for your organization's growth and reputation—but you don't have enough control.

Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.

You're not the only one who notices—but you are the only one in the perfect position to do something about it.

Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number-one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos, but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

Author Bio

Brandi Starr, Mike Geller, and Rolly Keenan are the leadership team of Tegrita, a modern marketing technology and strategy consulting firm. Passionate about the role marketing plays in an organization's success, they strive to eliminate departmental silos and unite teams to ultimately create a consistently exceptional customer experience. As the CTO, Mike is a technologist with fifteen years of consulting experience while Brandi, the COO and CMO, leads Tegrita's marketing initiatives with twenty years of digital marketing experience. Bringing a background in technology, marketing, and business development, Rolly manages enterprise software, consulting, and marketing strategy.