The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The Country
The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The Country
Seattle Episode 95 - Sue Sanford & Lynn Fulks - Co-Founders of Upstart Group

Sue Sanford & Lynn Fulks co-founders of Upstart Group.

Upstart Group is the “mission control” for marketing, celebrating 10 years of helping small to mid-size companies reach the next phase in their growth. We provide fractional Chief Marketing Officers, Managers and Coordinators to growth-focused business owners & CEOs.  Our team delivers marketing leadership, insight and the know-how to deliver results—giving our clients the expertise they need at a scale that’s right for them.

At Upstart Group, we have a passion for success, an entrepreneurial spirit and the courage to take risks. Our breadth of clients ranges from high-tech to professional services, manufacturing and distribution, to life sciences and healthcare industries.



Sue Sanford / CEO & Co-Founder of Upstart Group

Sue Sanford, CEO & Co-Founder of Upstart Group, partners with business owners and CEOs to develop and execute marketing strategies which increase revenue and expand market share. She has a proven history of running cross-functional teams and is a strategic thinker with a strong understanding of business. In her 25+ years in marketing, Sue has developed strategies, managed campaigns, and launched dozens of B2B programs for Microsoft and other high-growth companies.






Lynn Fulks / President & Co-Founder of Upstart Group

As President and Co-Founder at Upstart Group, Lynn Fulks works with clients to build strong marketing strategies and foundations to drive growth. Lynn has successfully delivered domestic and international marketing programs for Microsoft and other companies over the last 25+ years. Her background in high-tech B2B has made Lynn an expert at taking complex products to market. Lynn is a natural team leader, flexible and persistent, and is an effective problem solver who is committed to helping businesses owners and CEOs succeed.





Contact Information:

Upstart Group LinkedIn:

Upstart Group Facebook:

Upstart Group Twitter:

Sue’s LinkedIn:

Lynn’s LinkedIn:



Dan Weedin / First Underwriters Insurance Brokers

JB Wilson / Cornerstone Financial Strategies

Sue Sanford / Upstart Group

Lynn Fulks / Upstart Group