Steve Maloof / JustPureFlavors.com
Mr. Maloof is originally from New Jersey. He came to Texas in 1973 with his parents. He may have stayed in texas for the guacamole, among other things. His father served in the United States Air Force and later was a CPA and Accounting professor at the University of Texas at San Antonio.
Steve’s mother is from Ayr, Scotland where she grew up during the Second World War with a loving mother and father and two sisters. Steve’s mother is the quintessential creative genius. Mrs. Maloof makes custom unique hand designed one of a kind quilts, and is the single best professional cook that Steve has ever had the privilege to work with. Steve credits much of his creative energy to his mom’s years of helping him to express his innate creativity.
Steve has one wonderful 31 year old son who lives and works in the Washington DC area.
Steve attended the University of Texas at San Antonio and earned a BBA in 1993, followed by a BSN in 1999. Steve worked as a professional Registered Nurse in some of the best nursing units in the world, including the Methodist Hospital in the medical center in Houston, until 1999.
Steve then went to work for the MD Anderson Cancer Center as a Systems Analyst working in information technology until 2005.
At that time Steve decided to change careers into an entrepreneurial role.
In 2009 Steve decided to put his creative energies to use as the owner of JustPureFlavors.com and started creating unique jam flavors. Basil Blackberry Jam and Bacon Jalapeño Jam, are two examples of his unique flavors.
The business grew steadily over the years and now is a full time business year round. Steve also sells unique nut butters such as Raw Pistachio Nut butter, Pecan Organic Maple Syrup Nut Butter, Cinnamon Nut Butter, and Walnut Honey Cinnamon Nut Butter.
In 2012 Steve designed and created the first Bacon Jalapeño Jam. This product has been copied by other organizations since Steve introduced it, but his is the only original, first, unique
Bacon Jalapeño Jam product in the marketplace though many have imitated it.
JustPureFlavors.com is a wholly owned subsidiary of Exartizo Foods Corporation, a Texas corporation since 1999.
JustPureFlavors.com has been selling fresh, unique, superior quality European style jams, nut butters, hot sauces, marmalades and chutneys to Houston area residents via upscale farmers markets, and our company website since October 2009.
JustPureFlavors.com products are natural or organic. We do not use any artificial ingredients or colors, all our jams are low sugar, and we do not use any high fructose corn syrup.
All products are made in a professional commercial kitchen. JustPureFlavors.com possesses a Texas Food Manufacturers license.
Mr. Maloof’s inspiration for starting JustPureFlavors.com is his Scottish mother, who taught Steve how to make his first jam, a unique, many say the best Raspberry Jam they’ve ever tasted
From that initial product JustPureFlavors.com branched out and sells nearly 50 different products, including seasonal jam varieties year round.
DANIEL GOODWIN / Provident Wealth Advisors
TOM GLOVER / Optimized Operations Consulting
STEVE MALOOF / JustPureFlavors.com
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