Tara Murphy – Founder & President of 360 Media

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Tara Murphy / 360 Media

Tara Murphy is the definition of a self-made woman. As founder and president of 360 Media, a leading Atlanta-based public relations boutique, she started on her own and now has a flourishing media and marketing company serving top-name clients. Since establishing the firm in 1996, Tara has become wellknown as one of Atlanta’s foremost public relations and media mavens, having launched many of city’s top events including Music Midtown and Peach Drop. Renowned events like these, plus her dedicated work ethic and overall knowledge of what works, makes Tara a prominent in voice Atlanta’s entertainment, lifestyle and hospitality industries.

Earning her stripes as a successful public relations practitioner in the music industry, Tara headed up PR for notable companies including Ichiban Records, NMC Records and Concert Southern, where she successfully managed PR and promotions as an independent contractor for what would become Atlanta’s largest outdoor entertainment event, Music Midtown. Out of a simple need for space and a business name rather than an entrepreneurial plan, 360 Media was born in her former boss’s basement. Her reputation for creativity and integrity spread quickly and soon additional clients and projects came her way out of natural, authentic relationships.

From its humble beginnings as a one-person shop, now 21 years later, Tara has grown 360 to seven employees and expanded the agency’s services by adding culinary, lifestyle and hospitality clients to its roster. With clients and connections that span the globe, 360 Media represents some of the best culinary personalities, hotels, brands, bands, non-profits and food and wine events. Some notable 360 clients have included Atlanta Food & Wine Festival, Music Midtown, Voodoo Music Experience, BottleRock Napa Valley, Lakewood Amphitheatre, Charlotte Marriott City Center Hotel, Krog Street Market, Netherworld Haunted House, Miracle On Monroe Christmas Pop Up, ADAC, Renaissance Atlanta Airport Gateway Hotel, Jennifer Nettles/Sugarland, 10th Anniversary of the Olympics, The Atlanta Jazz Festival, W Atlanta Downtown, Cousins Properties, The Lawrence, radio personality Bert Weiss of Q100, Eight Sushi Lounge and non-profits such as Bert’s Big Adventure, The Frank Ski Kids Foundation, Grady Health Foundation and March of Dimes.

Tara has spoken to groups at many conferences including the Winter Music Dance Conference, Atlantis Music Conference, GA Chapter of PRSSA, Georgia State University, other universities and the International Festivals and Events Association Southeast Conference. Tara is also the recipient of several professional awards, including the Atlanta Business Chronicle’s Best in Atlanta Real Estate – Retail, for Underground Atlanta (Public Relations mention); and a nomination for the National Leadership Award. She was also named as “One of the 25 Power Women to Watch,” and was nominated as one of Atlanta’s Top 25 Women by Rolling Out Magazine and has received leadership accolades by the MS Society and March of Dimes and has been featured in Styleblueprint, Jezebel, Rolling Out, Piedmont Review, The Atlanta Journal and Women’s Business Daily. Tara is also an active member in the National Academy of Recording Arts & Sciences (NARAS), was featured in the 2014 digital curriculum for Usher’s New Look Foundation about entertainment PR and landed on the Atlanta Business Chronicle’s Book of Lists for “Top 25 PR Firms” in 2015.



Chris Hanks / KSU EC

Ted JenkinOxygen Financial

Lee R. HeismanSavant

Tara Murphy / 360 Media

Joey Ruse / KSU EC
(KSU Entrepreneurship Student)


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