The Road to Making a World-Class Spirit
Andrew Rodbell / Co-Founder of Post Meridiem Spirit Company
September 02, 2022
Guest Bio
Andrew Rodbell / Co-Founder of Post Meridiem Spirit Company
As co-founder of Post Meridiem Spirit Company, Atlanta native
Andrew Rodbell is a proven innovator creating the first line of ready-to-drink
(RTD) cocktails in novel 100 ml cans. Further, he elevated the alcoholic RTD
category with a commitment to authenticity - real ingredients at the right
proportion - and ingredient transparency. After twenty years in brand
management and new product development at The Coca-Cola Company,
Georgia-Pacific, and Cartoon Network/Adult Swim, Rodbell decided to apply his
skills and entrepreneurial spirit to disrupt the alcoholic ready-to-drink
category. Inspiration struck Rodbell, and co-founder Charles Sain, during a
'Yacht Rock' experience; the only thing missing was a quality Mai Tai, a
cocktail unfathomable among the typical deluge of beer, seltzers, and other
artificially-fueled canned beverages found at venues.
The rest, as they say, is history. Bucking industry standards at every turn,
Post Meridiem was born, featuring eight (and counting) distinct, timeless, and
award-winning cocktails, with Rodbell and Sain overseeing every aspect of the
company, from product development to manufacturing, marketing, sales, and
everything in between. What started as a pursuit for a better canned cocktail
hit a tipping point and has grown into a culture.
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Atlanta, GA (June 28, 2022) - Post Meridiem Spirit Co., a brand founded on
the principles of authenticity, transparency, and uncompromising quality, has
yet again proven they hold the recipe for success. Post Meridiem is excited to
announce that after winning a Double Gold for their Into the Night
Espresso Martini, the cocktail has been awarded Best in Class for the Classic
RTD Cocktail category at the San Francisco World Spirit
Competition, the most prestigious
competition in the industry. Surpassing over 110 other entrants, Post Meridiem's Espresso
Martini found itself up against one other finalist in the category- its own
Double Old Fashioned, before taking home the spirit industry's most prestigious
accolade. The 'coffeehouse meets cocktail bar' beverage is made with a blend of
vodka, coffee liqueur, and 100% Arabica cold brew coffee- with naturally
occurring caffeine for a rich, creamy, balanced, and delicious drink that is at
once energizing and intoxicating. Like each of their cocktails, this on-trend
addition to the Post Meridiem cocktail line is produced exclusively in Atlanta
with 100% real ingredients at the correct proportions. "Our Espresso Martini was a challenging cocktail to develop - it
took two years to get it right," says Post Meridiem Spirit Company co-founder
Andrew Rodbell. "It's not often you are recognized as the world's best at
anything. It's amazing and humbling validation that real ingredients do taste
better, and our no-compromise approach is what sets us apart."
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