The Roadmap - John Cristadoro

John began his career in marketing as a marketing manager for WestsideRentals.com, a web-based home finding service covering southern California. After just six months, he was promoted to director of marketing. WRS was eventually acquired by Apartments.com.

While at WSR, he was recruited by CBS media LA to represent the iconic radio station KFWB along with the Dodger Radio Network. He worked alongside brands such as Washington Mutual (now Chase Bank), Disney & MAACO to bring their vision to life via both the radio properties and the in-stadium assets at Dodger Stadium. Yearning for the ability to build brands and drive consumer response without platform limitations, he launched the full service traditional, digital, and experiential agency Alliance Activation. The success of the agency over the past decade has enabled John to create, launch and scale multiple 7-figure businesses under the Alliance Group brand.

His passions outside the boardroom are rooted in his kids and youth sports as a volunteer coach for Walton High School Football & Wrestling as well as East Side baseball in Cobb County. He has been actively involved with the Cobb County Chamber of Commerce for many years and is currently on the board of directors as the chairman of the Cumberland Area Council. His volunteer work extends to the nonprofit sector where is sits on the board of directors for Advocates of Love, an orphanage in the Dominican Republic created to care for abused and abandoned children in the province of Samana. He is a proud veteran of the US Air Force.