When the Ohio State Buckeyes took the court for March Madness a decade ago, the university’s athletic teams got $3.8 million in cash and apparel annually from Nike.
Since then, the annual value of the school’s Nike deal has increased 179 percent to $10.6 million, a reflection of the booming business of NCAA apparel deals.
The Business Journal writes annual public records requests with all universities in the top division of college sports. It has obtained the contracts of 33 of the 68 teams in…
Seattle Biz Journal
Where the Huskies rank among the biggest apparel deals in March Madness (Photos)