Cypress-based Rtic Coolers — an online competitor of Austin-based Yeti Coolers LLC — announced some big changes in a July 15 Facebook post.

The company will change its name to Rtic Outdoors — pronounced “arctic” — to incorporate products beyond its coolers and drinkware. Currently, the company offers travel products, as well, but over the next several months it will launch products such as grills, tents, chairs and more. 

“We have a large base of loyal consumers and brand advocates…

Houston Biz Journal
Yeti competitor Rtic to change name, open flagship store in Houston